Pure Typeface for Nokia by Bruno Maag
Nokia has just unveiled their new typeface, Pure, by by Swiss-born, London-based typographer Bruno Maag of the foundry Dalton Maag. Pure was designed to reference the rounded flow of handwriting while still looking modern and at home on the increasingly sharp screens of today’s smartphones. The typeface comes in three weights, each weight specifically designed to keep the rhythm of the letter forms constant and flowing forward.
To celebrate the launch of the Pure typeface, Nokia returned to an analog format, commissioning a woodblock version of the typeface for a limited edition print run by Matt Mckenzie of the London-based Paekakariki Press. This short video, “Pure Reversal” documents that process.
— Via Design You Trust









































