I’ve seen images of the Rye, East Sussex based Merchant & Mill’s beautiful branding and packaging floating around the internet for a few months now, always mentally marking in my head to swing back around at take a closer look at their 1900s inspired line of sewing and tailoring wares. The products hark back to time when quality was paramount, design was more about function and less about form, and you knew the person you were buying from.
The branding and package design for the products is impeccable, even down to the detail of the lower-res printing methods of the time. The stark black on white and craft colors remind you that what you are buying is a quality made product and not a piece of crap wrapped up in a the pretty boxes of our superstores. The team of Carolyn Denham and Roderick Field have done an amazing job.