When I was young I had a toy sail boat that I adored. I played with it all the time, sailing in the pond, creek, and even the bath tub. The Wooden Giants toy ship series by Papa Foxtrot, a new toy brand from London-based design studio Postlerferguson, feels like it could be one of those toys your kids play with until the paint wears off, then wish they still had when they become my age.
The toys are replicas of the The Emma Maersk, The Arctic Princess and The TI Asia, three of the largest cargo ships in the world, and are lovingly crafted out of hardwoods. Each of the ships has cargo that can be loaded and unload.
Behind the sheer gigantic complexity and abstraction of the global logistic system hides an intriguing beauty of radical functionality and almost organic, nerve-like organization. We aim to translate its machine protagonists into a very familiar format of classic wooden toys and objects. Wooden toys were on the height of success in the middle of the last century and quickly got pushed aside by a tsunami of cheap plastic toys and now barely occupy a niche segment.
The Wooden Toy Ship mini-series is about reintroducing a sense of the grandeur of current technological feats to the wooden toy. The quality of the materials, reduced aesthetic and sense of technological optimism draw on the classic language of wood toys, while the updated subject matter introduces essential aspects of global modernism into the home.