Melvin the Magical Mixed Media Machine (or just Melvin the Machine,) design studio HeyHeyHey’s latest project, is a brilliant rendition of a Rube Goldberg machine. Melvin The Machine is an art installation, orginally showing for 10 days in MU artspace during the 2010 Dutch Design Week, that takes pictures and makes video’s of his (its treated like a person) audience that are instantly uploaded to his blog, Facebook and Twitter accounts all while creating merchandise promoting himself. The entire cycle lasts 4 minuets at the end of which, Melvin the Machine picks a song to get the party started.
HeyHeyHey created the machine to produce what they call a “super moment” in which the experience counted rather than the end result. You can see more pictures of Melvin over on HeyHeyHey’s Flickr page.