Hyperakt – NAACP 2008 Annual Report
Powerful work form Hyperakt. The NAACP 2008 Annual Report is a beautiful, bold statement. The description below describes it nicely.
The cover comes with an additional translucent, well, cover that gives the report an immediate tactility and interactivity. And lest the idea seem simple, the production required a bit of keenness to make look so good, with a double hit of white prior to laying down the yellow ink to avoid an overly translucent effect. Inside, the report is strong typography and layout printed crisply in CMYK with the black and white images getting special treatment by being done as duo-tones (Process Black and Pantone Grey).
Overall, whether it’s the printing or the rallying cry on the cover, the report communicates “the potential of the vote,” as Hyperakt explains, “as both the ultimate expression and most fundamental engine of power, justice, and freedom.”
More info: Hyperakt
NAACP 2008Annual Report
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